Assessment Framework 1.0 | Notion

Here is a framework I use to help assess and evaluate earlier stage businesses and where their competitive advantage is derived from

Compete x Create x Serve x Capture ⇒ Consumer Value

*Consumer can be replaced with User

🥊 Compete

...in a MARKET that has voracious and loyal consumers, is sufficiently large, or both!
...for CONSUMERS better than direct (incumbents and new entrants) and indirect (substitutes) competitors
...against or with existing consumer BEHAVIORS, preferences, and habits
...by taking advantage of emerging INNOVATIONS including technology, social, sustainability
...with world-class TALENT, EXPERTISE, and a valuable NETWORK

🎨 Create

...compelling and quality CONTENT (visual, audial, and/or experiential) ****that fulfills a need or desire
...a genuine and accountable COMMUNITY
...differentiated (physical or digital) COMMERCE (products, services, or marketplace) experience
...an authentic and unbreakable RELATIONSHIP with the consumer
...original, exclusive, and defensible IP

📦 Serve